Mother's Dress of the Week: Mama Mia!

This amazing dress is from the La Perle collection from Impression Bridal and will amaze you at the sophistication and elegance of the design.

Gorgeous taffeta with a chiffon overlay, the dress starts with a daring ruched sweetheart neckline, that flows into a gathered bodice. The light design of beading gathers the waist, creating an hourglass silhouette.

The gown then falls gracefully to the floor in an easy drape. The back is a zippered back that makes it very comfortable to sit or dance in.

The matching light chiffon jacket has matching sparkle detail around the neckline and gathered beadwork on the cuff.

This dress would be perfect for the Mother of the Bride or Groom, or even a Grandmother's dress. It's also elegant enough to work on a cruise, a holiday party, or a gala evening.

Paper Doll Formals has this dress in store in a pretty mauve colour, and it's available for try-on at any time.

Dress of the Week - Private Label "Lacy Love"

This week's dress can only be seen in store! And so here's a picture of the dress in the store. The dress on the left that is in slight shadow has captured the hearts of us all.

An elegant, slim a-line dress, the top is a sweetheart neck with satin ruching on the bust held with a sweet sparkle in the middle. Under that falls a gorgeous lace overlay that covers a silky satin skirt and train. The bottom of the lace is scalloped all the way around, including the chapel length train. There are sparkles and embroidery throughout the whole dress that catch the light and glistens as you move.

The slight v on the back with a zip makes for a comfortable dress, and there's an elastic waist band inside to hold the dress snugly to your body.

Because of the exquisite lace from top to bottom, this dress should be ordered as a hollow-to-hem. There's an extra charge for this, however this ensures the gown is EXACTLY the length you want, and is less expensive in the long run than paying for a separate alteration of the length.

This gown is in our store and ready for you to try on. The price is under $1,000 for an amazing dress. We're sure your heart will be captured by this lovely dress too.

Event Dress of the Week: JS "On the Fringe"

This week's party dress is all-over fun!

From JS Group's Collections, this adorable party dress is inspired updated '20s.

Two spaghetti straps hold up a slight sweetheart bodice with pleating toward the middle. There's black beading at the empire waist, and then fun and funky fringe falls to the hem, which ends just above the knee.

This dress moves as you move, adding interesting movement to the dress. It always makes people smile when they wear it and it lends itself to a little dance in front of the mirror every time!

Paper Doll Formals has this dress in two sizes, and can order in any size from 2 to 16, for a two week delivery.

Come in soon to try this and other incredible JS dresses on - perfect for all of your holiday parties.

Dress of the Week - Forever Yours "Thinking Outside The Box"

This week, we're going to go beyond white and ivory...

Imagine you want a dress with exquisite embroidery and beading, a ruched bodice, pickups on the skirt, a lace-up back and no train.

That's what you get with a prom gown... so why not get a prom gown in white or ivory? With Forever Yours, you can have the wedding gown of your dreams, at a reasonable price!

This first dress is a gorgeous gown that can come in 39 colours, white included! The sweetheart neckline has detailed embroidery and sparkles throughout, alternating with taffeta ruching on the bodice and hip, gathered with a sparkling jewel on the hip. The lightweight taffeta fabric is gathered into pickups down the a-line skirt, and the lace-up back makes a perfect fit easy to obtain.

The second dress is similar, however the fabric is an iridescent taffeta that catches the light as you move. It's available in 39 colours as well, with delicate embroidery along the deep sweetheart neck and ruched bodice to the waist. The pick up skirt is a fairy-tale come true, and the lace-up back creates an amazing silhouette on anyone.

Our third gown is a Cinderella dress for sure! The dress itself only comes in white, but the coloured accents are available in 69 colour choices, including white and ivory. The layers of tulle on the skirt give a fairy-tale quality to the gown, and again, the lace-up back ensures a perfect fit for your special day.

Any colour on the

spectrum is

available to choose when you decide on one of these three amazing gowns!

They're all in store at Paper Doll Formals and if ordered as wedding gowns, they qualify for the Bridal Perks Package, filled with vendor coupons for discounts and value-added services to ensure your wedding day is as painless as possible! Not to mention our exclusive "Refer a Few", where you could get your dress for free!

Come in soon to try on these and other spectacular gowns, and during the month of October, you can enter our contest where you could end up winning your gown! Details in store.

October Contest!

It's my birthday this month. I love birthdays. Especially mine... so, in order to celebrate, we're going to have a contest. And we think it's an amazing contest! Here're the details (also on the website and on Facebook too)...

Step 1: Choose a dress. The dresses in this contest are all NEW dresses (not consignment) - Wedding, Prom, Guest/Event, Mother's. Flower Girl dresses are not in this contest (we'll have a separate contest for those later in the year).

Step 2: Pay for the dress in full. This is important because once it's paid for in full you'll be entered into that week's draw.

Step 3: Get entered into the weekly draw. Each Monday I'll pull a name from those entered from the previous week. Each week will be a different prize: An accessory gift basket (Sole Mates and Hollywood Fashion Tape Gown Assortment), Jewelry Set, pair of Shoes, or a $50 gift certificate to the store.

Step 4: Get entered into the monthly draw. On the last Monday of the month, we'll pull one name. That person will win their dress. In full. We'll reimburse the price of the gown (minus taxes) to the winner.

To recap: Buy a dress in full this month and win weekly prizes and a chance to get the dress free.

Happy Birthday!!

Prom Dress of the Week: Beautifully Modest "Sapphire"

You will be a sparkling jewel in this gorgeous dress.

From Beautifully Modest, this dress is a delight from top to bottom. The sparkling V neckline is full of exquisite bead work and this is continued along the back.

The deep blue satin is covered in sheer black tulle which is ruched and lies horizontally across the waist and bust, then flows over the ball-gown skirt.

The back is a zip-up, and the beading from the front is echoed on the back.

The cap sleeves are perfect for the young woman who is a little self-conscious of her shoulders, prefers a little bit of coverage, or has a religious requirement for a modest dress.

While modest, this dress is not plain! It hugs the figure showing off curves and the sparkle along the neckline shows off the sparkle in your eyes.

The full length skirt will make you feel like a princess with the tulle under the skirt.

This dress is not available from the manufacturer anymore, but Paper Doll Formals has one in store!

As always, we do not sell the same dress to the same grad class, not even in a different colour and each purchase enables you to obtain the Prom Perks Package full of vendor's coupons and 10% off your date's tux rental.

Of course, the "Refer A Few" too - refer 10 of your friends who buy before a year past your grad date, and we reimburse you the price of your dress (minus taxes). Full details in store.

Come in now to try on this amazing dress and be the only one in the Valley wearing it for Prom.

Dress of the Week - 2Be "Fancy!"

This week's dress is not for the faint of heart!

From 2Be Bridal by Kathy Ireland,

this strapless charmeuse and tulle gown is a modified ball gown!

The deep plunging sweetheart neckline has a removable modesty panel for the front, which is net covered in jewels and beads.

The ruched charmeuse bodice features a hand-beaded Empire motif, chevron pleating and leads into a dropped waistline. The pleating gives anyone an incredible figure, because inside there is the waist band to hold the dress to your body, and an built-in corset, so you don't need to buy a separate one!

As you can see, the dramatic, multi-tiered pleated tulle skirt adds just that right amount of flare to the dress.

Below, you can see the deep-v back and the elegant chapel-length train which makes this a perfect dress for an indoor gala wedding or a fun outdoor ceremony too.

This dress is available in white or ivory and the removable straps are included.

This dress is at Paper Doll Formals right now for trying on. If you have that fun and fancy spark planned for your wedding, this dress is sure to fit right in!