Dress of the Week - Jasmine "Something More"

This week's dress has it all - and more!

From Jasmine Bridal, this dress is from their Fall Collection.

The sweetheart neckline is pleated, which gives shape and definition to your bust and torso. The pleating ends at your natural waist.

The dress hugs your curves to just above your knee, and then flares out in vertical pleats to the floor.

The dress fabric is an Italian Satin - very smooth and soft.

The belt is in luxe taffeta - soft and shiny. It captures the light and changes colours subtly. The flower detail in the middle of the belt has sparkles and beading to show off the delicate details.

The back of this dress is gorgeous too. The back slopes downward in pleats and the zipper has buttons beside it, that continue all the way down the centre seam to the edge of the chapel-length train.

Inside is Jasmine's outstanding craftmanship, ensuring the dress is held to your body perfectly with the internal corset. The corset saves you money as you won't need to purchase a separate bustier.

Paper Doll Formals has this dress in store in sample size 16. The sizes go from 2 through 34!

Our dress is white with a bordeaux belt, however the gown comes in creme, gold and ivory as well. The belt can come in 30 other colours!

This dress is affordable and lovely on. Come in soon to see if this dress is YOUR dress for your special day.

Dress of the Week - 2Be "Understated Princess"

This week's dress is a princess dress that lets YOU stand out as the star.

From 2Be by Kathy Ireland this amazing gown is available in silk shantung and in an affordable crinkle taffeta.

The straight-across strapless neckline is directionally pleated through the bodice to the hip. This gives you an amazing figure as it is hugged to your body with an internal elastic belt, as well as the trademark internal corset.

This corset saves you money on an extra bustier and bra to make the dress conform to your body. You're held in perfectly, and the dress gives you a nice sense of being 'held in' without fear of slippage!

The full skirt features only three pick-ups, which are accented with floral and feather appliques.

There's one in the back that is placed perfectly for a bustle, so when the chapel-length train is brought up for the reception, people can still see the delicate accents on the skirt. There's also lovely buttons up the back, that go over the zipper closure.

This dress has some of it's own 'poof', but add another crinoline underneath and it becomes a ballgown fit for a princess!

You'll notice there's no sparkle, no bling; nothing to distract the eye from you, the bride. We have a hair clip that echoes the floral & feather appliques that has some sparkle in the middle. It would be an easy change to add sparkle to those on the dress to make it uniquely yours.

This amazing dress is currently in store in the silk shantung, in a natural gold colour. The taffeta is available in ivory, white and spun gold.

Come in soon to try it on and fall in love with yourself.

Prom 2012 Style Update

This week we're going to look at what's new for 2012 Prom. Most dresses are divided into Short, Evening, and Quinceanera (or poofy), so we're going to examine each category - and add one at the end - None of the Above!

This year's shorts are full of frilly skirts, textures and multi colours.

This one, from Alyce Designs is typical of the short prom dress - beads and sequins on the bust, through the waist, and then a flirty skirt that moves as you move. The deep sweetheart neckline looks great on most body types and the skirt shows off your wonderful legs.

Prints and different necklines are popular too, as you can see in the next photo.



Long evening style prom gowns are found with a lot of beading and prints. Leather, cut-outs, and soft, satiny fabrics are the trend this spring. Figure-hugging dresses that are NOT for the faint-of-heart are going to be the majority, like this gorgeous Alyce dress.

Tony Bowls Evenings has come out with a lot of prints, as has Forever Yours, as seen below.

Quince dresses (the big poofy ones) are getting more and more extravagant, with beading, lace-up backs, lots of poofy or large pick-up skirts with beading throughout the skirt.

For the young woman who wants something classic and can be worn again (for that cruise your parents are taking you on?!), the new JS Collection and Boutique dresses are full of light fabrics and ruched bodices. One-shoulder dresses are a HUGE trend again this year, as well as sparkle around the waist or fringe around the bottom of the dress.

Paper Doll Formals has all the different styles in the store, and if we don't have exactly what you want, we'll order it in for you.

We don't sell the same dress to the same grad class (not even in a different colour), and we're the home of Prom Perks where you get coupons to save you money on hair and spa, saves your date 10% on his tux, and when you refer 10 (or more) of your friends to us and they purchase their dress within a year of your Prom date, we'll reimburse you the price of your dress!

Come in soon to see us and find out how we make dress shopping fun and painless.

Dress of the Week: Modeca's "Mary"

This week's dress is a lovely dress from Modeca's 2011 collection.

Mary is understated quality from top to bottom, inside and out. Made from Silky Tafetta - a mid-weight fabric with a great drape and feel - the fabric enhances the dress instead of using sparkle and bling. The straight across neckline is pleated and ruched through the bodice to the hip, where it's gathered into a small flower, then released through the skirt to fall and drape.

The side has some pickups to echo a waterfall, and the back train is pleated from the back of the left hip and falls into a small chapel train.

The crinoline under the skirt gives just enough shape, but it can be removed if you desire less. It's a good quality crinoline with a finished, shaped hem to make sure the dress flows the way it's supposed to.

The inside has an internal corset that holds the dress perfectly to your body and thereby saves you money on purchasing a separate one. The back is a zipper, with cloth covered buttons up the side that are held over the zipper by little elastics.

The sheath bodice hugs to your tailbone, and gives an amazing shape to all women.

This gorgeous dress comes in white or pale ivory and is in store at Paper Doll Formals for you to try on and love.

Mother's Dress of the Week: Mama Mia!

This amazing dress is from the La Perle collection from Impression Bridal and will amaze you at the sophistication and elegance of the design.

Gorgeous taffeta with a chiffon overlay, the dress starts with a daring ruched sweetheart neckline, that flows into a gathered bodice. The light design of beading gathers the waist, creating an hourglass silhouette.

The gown then falls gracefully to the floor in an easy drape. The back is a zippered back that makes it very comfortable to sit or dance in.

The matching light chiffon jacket has matching sparkle detail around the neckline and gathered beadwork on the cuff.

This dress would be perfect for the Mother of the Bride or Groom, or even a Grandmother's dress. It's also elegant enough to work on a cruise, a holiday party, or a gala evening.

Paper Doll Formals has this dress in store in a pretty mauve colour, and it's available for try-on at any time.

Dress of the Week - Private Label "Lacy Love"

This week's dress can only be seen in store! And so here's a picture of the dress in the store. The dress on the left that is in slight shadow has captured the hearts of us all.

An elegant, slim a-line dress, the top is a sweetheart neck with satin ruching on the bust held with a sweet sparkle in the middle. Under that falls a gorgeous lace overlay that covers a silky satin skirt and train. The bottom of the lace is scalloped all the way around, including the chapel length train. There are sparkles and embroidery throughout the whole dress that catch the light and glistens as you move.

The slight v on the back with a zip makes for a comfortable dress, and there's an elastic waist band inside to hold the dress snugly to your body.

Because of the exquisite lace from top to bottom, this dress should be ordered as a hollow-to-hem. There's an extra charge for this, however this ensures the gown is EXACTLY the length you want, and is less expensive in the long run than paying for a separate alteration of the length.

This gown is in our store and ready for you to try on. The price is under $1,000 for an amazing dress. We're sure your heart will be captured by this lovely dress too.

Event Dress of the Week: JS "On the Fringe"

This week's party dress is all-over fun!

From JS Group's Collections, this adorable party dress is inspired updated '20s.

Two spaghetti straps hold up a slight sweetheart bodice with pleating toward the middle. There's black beading at the empire waist, and then fun and funky fringe falls to the hem, which ends just above the knee.

This dress moves as you move, adding interesting movement to the dress. It always makes people smile when they wear it and it lends itself to a little dance in front of the mirror every time!

Paper Doll Formals has this dress in two sizes, and can order in any size from 2 to 16, for a two week delivery.

Come in soon to try this and other incredible JS dresses on - perfect for all of your holiday parties.

Dress of the Week - Forever Yours "Thinking Outside The Box"

This week, we're going to go beyond white and ivory...

Imagine you want a dress with exquisite embroidery and beading, a ruched bodice, pickups on the skirt, a lace-up back and no train.

That's what you get with a prom gown... so why not get a prom gown in white or ivory? With Forever Yours, you can have the wedding gown of your dreams, at a reasonable price!

This first dress is a gorgeous gown that can come in 39 colours, white included! The sweetheart neckline has detailed embroidery and sparkles throughout, alternating with taffeta ruching on the bodice and hip, gathered with a sparkling jewel on the hip. The lightweight taffeta fabric is gathered into pickups down the a-line skirt, and the lace-up back makes a perfect fit easy to obtain.

The second dress is similar, however the fabric is an iridescent taffeta that catches the light as you move. It's available in 39 colours as well, with delicate embroidery along the deep sweetheart neck and ruched bodice to the waist. The pick up skirt is a fairy-tale come true, and the lace-up back creates an amazing silhouette on anyone.

Our third gown is a Cinderella dress for sure! The dress itself only comes in white, but the coloured accents are available in 69 colour choices, including white and ivory. The layers of tulle on the skirt give a fairy-tale quality to the gown, and again, the lace-up back ensures a perfect fit for your special day.

Any colour on the

spectrum is

available to choose when you decide on one of these three amazing gowns!

They're all in store at Paper Doll Formals and if ordered as wedding gowns, they qualify for the Bridal Perks Package, filled with vendor coupons for discounts and value-added services to ensure your wedding day is as painless as possible! Not to mention our exclusive "Refer a Few", where you could get your dress for free!

Come in soon to try on these and other spectacular gowns, and during the month of October, you can enter our contest where you could end up winning your gown! Details in store.