Dress of the Week - JS Group "Informal Lace"

This dress doesn't look like much on the hanger, but on a person, it looks very elegant!

Perfect for an informal or outdoor wedding, the v-neck is very flattering on women who want a bit of support. The back is also a v, but not a deep plunging one.

The delicate lace is all over the bodice and then just at the hip, is alternating with laser bands of satin.

Around the knee, the bands of satin take over, and this lends itself to easy hemming - to floor, calf or knee-length if so desired.

A zipper back makes this a comfortable dress to wear through your busy day, and it comes in a pretty ivory colour.

This and many other informal dresses are available in store. Come see them soon!

Dress of the Week - Modeca's "Martina"

This week's dress is understated elegance from top to bottom.

Martina is a lovely cameo satin sheath dress in white or light ivory.

The sweetheart neckline has embroidery and beads along the top.

Then a figure-hugging sheath falls to the knee, where it flares out in a classic fit-and-flare shape.

The back, as with all Modeca dresses, has buttons over the zipper, and there's a seam where the train falls in delicate pleats to the chapel length train.

The inside has a corset to hold the dress snugly and perfectly to your body.

This is quality from top to bottom, inside and out. Come in to see if Martina will win your heart too!

Bridesmaid Dresses of the Month - Impression Bridesmaids part 1

New year, new feature - Bridesmaid dresses!! We have a whack of them in store, and here's our first choice for the dresses we love - Impression Bridal's Bridesmaid collection part 1. Three lovely dresses that are all in the store for you to check out.

The first dress is a lovely satin dress in bronze. A sweetheart neckline is ruched and pleated to a floral accent at the waist. The skirt is all pickups! This skirt has a long hem at the bottom too, so it can go above or below the knee.

The middle dress is a lovely espresso colored taffeta with a plunging sweetheart neckline that is ruched to the waist. Then a frill of fabric falls along the front of the a-line skirt.

The third dress is a lovely red taffeta with a slight sweetheart neckline. A large floral accent on the waist adds interest to the top of the tiered ruffled skirt.

All dresses have removable spaghetti straps and are available in 22 different colours!

Come in to check out these dresses and more from Impression Bridal.

As our bride, when you purchase all your bridesmaid dresses from us, you and your girls each receive a pair of Sole Mates. These lovely plastic thingys save your heels and yes, you CAN wear heels to your outdoor wedding with them! Come in and ask us all about them.

Prom Dress of the Week - Purple Heaven

This week's dress is pretty awesome off the hanger.

From JS Group, this gorgeous purple dress is flattering to many body types.

The strapless neckline is pleated, as is the bodice, but by the time it hits the hip, it starts to show a little more in between the pleats and it turns into a tiered dress.

The black sash adds a bit of interest and can easily be switched out for a sparkly belt or sash to liven up the dress.

A classic sheath (or mermaid) shape, the dress flares out a little at the bottom with just a bit of crinoline to add shape. By the bottom of the dress, there's a peek-a-boo effect between the tiers and it adds more interest to the bottom.

Available only in purple, the colour is a deep eggplant shade which is very flattering on most skin tones.

While it doesn't look like much on the hanger, it looks amazing on a woman. And the price tag is quite reasonable for a long, well constructed gown.

Come in to get this dress before anyone else does. We guarantee we won't sell the same dress to the same school - not even in a different colour!

Dress of the Week - Jasmine "Details"

This amazing dress says it all... it's all in the details!

From Jasmine's Spring 2012 collection, this lovely Italian Satin a-line dress starts with something original - a halter! Often brides like the look of a strapless dress, but fear they may end up pulling the dress up (which happens only if the dress isn't fitted to you properly). If you're concerned, then the halter straps will help keep the dress where it's supposed to be and you won't have to worry on your special day.

The strap is attached, but can easily be taken off by a qualified seamstress. The bodice is criss-cross pleating, giving a lovely sweetheart neckline that flatters many different body styles.

The ruched bodice has a lovely detail at the waist. The flowers and beads are available in ivory, misty pink (shown), and white.

The skirt then has delicate pleats and folds under this detail, and then it falls to a tiffany-length train.

The back is also pleated, and plunges low! The folds and pleats from the front are echoed on the back, and makes for a really cool looking bustle when it's done.

Of course, inside is Jasmine's typical corset to help fit the dress to your body perfectly.

The dress comes in ivory and white and we have this dress in white with misty pink accents in the store! It's a lovely gown that would look amazing on anyone who suits an a-line or ball-gown silhouette.

Prom Dress of the Week - Fit For a Princess

This week's dress is from Mary's Bridal.

Bright sparkling beads along the bust start this delightful a-line gown off.

The ruched bodice gives an amazing figure all the way past the waist to the hip.

The back of this dress is a half zip/half lace-back.

The skirt is full of pickups, but the crinoline isn't as full as some other dresses that are similar in style and shape.

The fabric is a shiny, soft charmeuse.

The dress is available in black, fuschia, purple, chocolate, and teal.

We have this beautiful dress in the store for you to see if it's the one for your special night.